Donaldson S, Beard T, Unger J, Wipfli H, Galimov A, Wipfli H, Allem JP. Tobacco Control. Published Online First: 29 August 2023. doi: 10.1136/tc-2023-058000
Electronic cigarette (e-cigarette) brands and vendors use websites to promote pro-tobacco messages that may increase susceptibility to use e-cigarettes among never users or help sustain continued e-cigarette use among current users. E-cigarette website marketing is lightly regulated, and little is known about promotional strategies used on e-cigarette companies’ websites. This study conducted a content analysis of website marketing from leading e-cigarette companies selling products in California.
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