Content analysis of email marketing communications among online e-cigarette retailers
- Donaldson et al.
- Mar 2, 2024
- 1 min read
Updated: Oct 10, 2024
Donaldson SI, Beard TA, Trinh J, Jaladanki S, Unger JB, Galimov A, Wipfli H, Allem JP.
Online e-cigarette retailers use e-mail communications to promote products directly to consumers, which may facilitate e-cigarette use. Little is known about the content of these e-mails. As such, this study collected e-mails from online e-cigarette retailers in California to conduct a content analysis.
Comments