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Donaldson et al.

Content analysis of email marketing communications among online e-cigarette retailers

Updated: Oct 10

Donaldson SI, Beard TA, Trinh J, Jaladanki S, Unger JB, Galimov A, Wipfli H, Allem JP.




Online e-cigarette retailers use e-mail communications to promote products directly to consumers, which may facilitate e-cigarette use. Little is known about the content of these e-mails. As such, this study collected e-mails from online e-cigarette retailers in California to conduct a content analysis.


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